29 May Do It Yourself PR Tip: HARO
HARO (Help a Reporter Out) is a free tool that connects journalists looking for sources for their articles to you – potential sources. If you want to do your own PR, HARO is a great place to start!
Step 1: Sign up for a free HARO account at www.helpareporter.com.
Step 2: Start getting emails (3 times a day) with about 50 requests per email, divided into categories like Business & Finance or Lifestyle. Keep your eye out for queries that apply to you and your business. If you aren’t familiar with the media outlet, check it out first to make sure it is a publication that aligns with your business strategy.
Step 3: Typically these reporters are on a tight deadline, so respond quickly with a 2-5 sentence quote on the topic, a 1-2 sentence bio, and end with your willingness to follow up with any additional info they need. Sometimes journalists just want to copy and paste a relevant quote into their article, sometimes they’ll want to follow up with additional questions or an interview.
Step 4: Get published! I’ve found that, on average, my HARO submissions get used about 20% of the time. That rate drops a little for the better-known publications like Forbes since they get so many inquiries. Make sure to set up a Google Alert for your name – most reporters will let you know they’ve included you and send a link to the article, but some won’t.
Sound like a lot of work? It is! But if you have the time and dedication to commit yourself to Do It Yourself PR techniques like HARO, you can get great media exposure on your own.
Would you rather have a professional manage your PR? We don’t just wait for incoming opportunities like HARO, we proactively pitch media outlets on stories featuring you and your company as part of a targeted brand-building strategy. Want to learn more? Feel free to email me at Michelle@LittlePenguinPR.com to schedule a complimentary 30 minute PR consultation.