The biggest secret? You can do PR yourself!
If you have the time to dedicate to doing your own PR, you can generate media exposure and grow your business without hiring a PR Agency.
First, start with your strategy. What are you hoping to accomplish and, more importantly, why? From that strategy, create a 6-month plan that details out what you will be pitching out and when. Then, make sure to dedicate time and resources to help you accomplish your PR goals. I recommend putting an hour on your calendar each week to dedicate to Public Relations.
HARO (Help a Reporter Out) is a free tool that connects journalists looking for sources for their articles to you – potential sources. If you want to do your own PR, HARO is a great place to start!
If you have the time to dedicate to doing your own Public Relations, you can generate media exposure and grow your business without hiring a PR Agency. Here’s how you can get started!
As the Founder of Little Penguin Public Relations, Michelle Stansbury specializes in helping small and mid-sized businesses utilize the strategies of Fortune 500 companies to build their brands.
Michelle’s approach to Public Relations is based on the belief that every company has a story to tell and deserves a unique narrative to communicate it. She also believes that every company has the ability to communicate their story on their own. That’s why Michelle teaches small and mid-sized businesses the craft of “do-it-yourself” public relations on location. Book a speaking engagement with Michelle today.
It’s up to you to put in the legwork to bring your PR campaign to fruition, but you can accomplish many of the results of large Public Relations agencies yourself!
Fill out the form below to schedule a time to talk to Michelle about her DIY PR training session or to have her speak at your next event.