Do It Yourself PR

What Secrets PR Agencies Don’t Want You to Know

The biggest secret? You can do PR yourself!
If you have the time to dedicate to doing your own PR, you can generate media exposure and grow your business without hiring a PR Agency.  
First, start with your strategy. What are you hoping to accomplish and, more importantly, why? From that strategy, create a 6-month plan that details out what you will be pitching out and when. Then, make sure to dedicate time and resources to help you accomplish your PR goals. I recommend putting an hour on your calendar each week to dedicate to Public Relations.

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How to use HARO

HARO (Help a Reporter Out) is a free tool that connects journalists looking for sources for their articles to you – potential sources. If you want to do your own PR, HARO is a great place to start!

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Top Tips To Get Started

If you have the time to dedicate to doing your own Public Relations, you can generate media exposure and grow your business without hiring a PR Agency. Here’s how you can get started!

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Michelle Stansbury

Michelle Stansbury

As the Founder of Little Penguin Public Relations, Michelle Stansbury specializes in helping small and mid-sized businesses utilize the strategies of Fortune 500 companies to build their brands.

Michelle’s approach to Public Relations is based on the belief that every company has a story to tell and deserves a unique narrative to communicate it. She also believes that every company has the ability to communicate their story on their own. That’s why Michelle teaches small and mid-sized businesses the craft of “do-it-yourself” public relations on location. Book a speaking engagement with Michelle today.

Book Michelle To Speak

A hard-working genius. I’ve seen Michelle’s work first hand through a couple of clients our companies work on. She’s magical when it comes to Public Relations and getting our clients published with reputable online and print magazines and the like. If you’re looking for an effective PR team, she’s the one to work with. Do not go anywhere else
(trust me, I’ve been around the block a few times).

– Ali Husayni, Internet Marketing & SEO Expert, Speaker, Consultant, Millionarium


It’s up to you to put in the legwork to bring your PR campaign to fruition, but you can accomplish many of the results of large Public Relations agencies yourself!

Talk To Michelle

Fill out the form below to schedule a time to talk to Michelle about her DIY PR training session or to have her speak at your next event.

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