49. Give First
The best way to get a referral is to give a referral. When I make a referral, I make sure to perform the due diligence with the customer before I make the introduction. Then, I outline those key points in a separate email to my referral partner prior to sending the vetted and qualified lead. After that, I follow up with both parties to get feedback regarding how the referral went. And, if it wasn’t a fit, then I make another referral. The more referrals you send, the more you get back.