Little Penguin Public Relations

Your Dedicated PR Specialist

Little Penguin PR is a boutique public relations company that generates positive media coverage.

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Little Penguin PR is a boutique public relations company that generates positive media coverage.

Results Driven PR

Monthly Retainers or Project-Based

OTHER PR AGENCIES

Traditional PR agencies spend the first few months of an engagement in discovery phases, working on abstract branding decks before any media outreach begins. This model can make sense for large organizations with long timelines and multiple stakeholders. It can be less effective when the goal is timely media coverage, visibility, and momentum.

LITTLE PENGUIN PR

Little Penguin PR is built for companies that value results over fancy PowerPoint presentations. Goals are clarified early, messaging is pressure-tested in the market, and pitching begins immediately.

OUR FOCUS

Our work centers on identifying the right reporters, crafting targeted pitches, and securing coverage that aligns with your goals. The focus is on what actually moves the needle, not what looks good in a deck.

Who We Are

Little Penguin Public Relations is a boutique Public Relations company that delivers targeted PR campaigns to generate positive media coverage. Michelle Stansbury, an award-winning public relations professional with eighteen years of experience in communications, leads the San Diego-based PR company. Clients work directly with Michelle on everything from strategy to execution, receiving industry-leading experience without the ‘agency’ price tag.

Little Penguin PR excels at building credibility, generating positive press and media exposure, and increasing visibility for your company. PR campaigns are laser-focused on your goals, resulting in impressive coverage that turns quick wins into long-term brand value.

What We Do For Our Clients

Strategic Planning

We discuss your goals and potential opportunities before creating a PR roadmap with an actionable timeline. A collaborative process ensures that your subject matter expertise and our media know-how combine to create an effective PR strategy.

Press Exposure

Wonder why people are talking about your competition and not about you? Do you need to start a conversation about how you are changing your industry and why it matters? We communicate your narrative and why it is important – you reap the benefits of inclusion in relevant publications.

Build Credibility

Whether your goal is to expand your current client base or to attract investors, PR can build credibility with your target audience. We don't just generate buzz, but strategically position you and your brand as experts.

Earn Recognition

Have you seen success in your field? You should be recognized for it! We win awards for companies and individuals that are outstanding in their field, establishing you as industry experts and gaining valuable exposure for your accomplishments.

Thought Leadership

PR isn’t just about getting the word out about your company, it's also an opportunity to position you as an expert in your industry. Sharing your take on timely topics will help magnify your message.

“Michelle achieved outstanding media attention for our technology fund in a very short amount of time, including the Wall Street Journal, all in a very small number of billable hours. Most highly recommended.”

Aaron Contour, Managing Partner,

Greatscale Ventures

“I've been working with Michelle for a while and she is the best I've seen in the business. She is responsive, efficient, and really easy to work with... not easy to find in a publicist. I will tell you, it's the best investment you can make in your future growth.”

Felena Hanson, CEO,

Hera Hub